Iron Heart – Japanese Denim Jeans are the toughest, strongest, most stubborn jeans in the world. It can leave one wondering whether it could be true. However, made with an average of 21 oz denim , the jeans are really tough and built to last a lifetime. Started over 9 years ago by Japanese bikers in search of the perfect jeans for daily riding, Iron Heart’s denim jeans and jackets are nothing short of impressive as they are not only tough but comfortable also. With all styles with a price tag of over $250, the jeans are definitely not cheap – but are worth the price.
Iron Heart jeans were started by Japanese bikers 9 years back by Shinichi Haraki. Haraki-san is a dedicated Harley Davidson fan and lover of vintage clothing. His concept behind Iron Heart was to make clothing that worked perfectly for bikers andtook absolutely no notice of fashion. He wanted his clothing to be beautifully made out of the highest quality fabrics, to be absolutely pure in function and last well, but age beautifully. An interesting and not anticipated side effect is that his clothing is loved by non-bikers too, I would estimate that only 5-10% of the garments we sell outside of Japan are sold to bikers.
How does Iron Heart stand out from other Japanese Denim brands ?
Iron Heart is unique in that it takes zero notice of fashion trends. The brand have always concentrated on making the best clothing they can, irrespective of what is happening on the high street. Iron Heart clothes have a timeless quality about them that will not date.
Iron Heart jeans are believed to be the heaviest jeans
Iron Heart jeans normal weight denim is 21oz, this compares to 13-16oz for most other brands. Iron Heart also do the IH634SR which in its raw state is 21oz, but when washed comes out at a hefty 23oz. There are a couple of denims out there that claim to be heavier, however the brand driving force is not to make the heaviest denim you can buy, but to make the best denim for the article we are creating. Haraki personally designs from scratch all his denims, from the selection of the cotton, to the choice of the dye, to the weaving process. One thing to note is that Iron Heart 21oz denim is some of the most comfortable denim you can wear.
Iron Heart maintain the comfort aspect of the jeans
Because Iron Heart use the highest quality long staple cotton, the warp and weft do not have to be overly spun to keep their integrity. The result is that Iron Heart can make a heavy denim that is really quite soft and comfortable. You will have to suffer a little bit of pain to get the 23oz to submit, but once you have done that, they too are really comfortable.
The denim fabric used in Iron Heart jeans 100% produced in Japan only and more so it is designed from scratch by Haraki.
There are 3 main typical customer groups:
1) People of all ages, including some still in their teens, who love the philosophy and cult status of Iron Heart
2) People who want a proper pair of jeans made the way they used to be, in the traditional manner and with exceptional quality
3) Bikers who like the idea of having a few extra ounces of denim between them and the tarmac if they have an accident
Best-selling Iron Heart jeans is IH634S, the 21oz straight cut selvedge jean. This is absolutely Iron Heart philosophy. They want to make sure as they grow, their quality does not suffer. But partly, that is forced upon us because there is only one denim mill in Japan that can make the heavy weight denim and they take a 100% of that mill’s capacity!
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