The jeans market in Italy is dominated Diesel S.P.A which presented 8% worth share in 2011. The company took the lead of men’s jeans in 2008, rising from second position behind Levi Strauss. Diesel continued to invest in innovation, marketing and advertising in both men’s and women’s collections. The Diesel clothing company was first launched in 1978 in Italy, and built its reputation around its innovative denim designs. The company is synonymous with quality clothing and has now expanded since it was launched all those years ago to now selling in 80 countries around the world. The target of the Diesel company was to establish itself in the fashion industry by designing unique denims, t-shirts, designer wear and accessories for men and women.
Diesel jeans have usually showed high quality denim and craftmanship, they stay true to size, and the fabric stays great with only a mild fading of colour to wear over several washes. Diesel are also the best in quality and style The high selling prices of designer high quality jeans eliminate many people from purchasing them on a whim or taking the plunge to see if they really are worth two or even three times the cost of traditional jeans and the most men’s choose Diesel as their favorite jeans.
All of Diesel’s jeans are cut from high top quality natural cotton denim which has an beautiful thinner, softer feel. The distressing is done by hand instead of machine, that makes each pair look unique and naturally worn-in. Deep side stitching instead of light, surface stitching ensures that the jeans never rip apart or wear out prematurely. While many labels have shipped their production offshore, Diesel jeans continue to be homegrown in the company’s native Italy. That’s just the unusual nature of a trailblazer like Diesel.
Diesel jeans are considered high-end jeans by some in the fashion-forward set. There are some style and wash jeans are priced at $300 and up, Diesel takes pride in producing unusual yet modish men’s and women’s casual wear. They are better quality, certainly better designed, and tend to be on the cutting edge of style and fashion. There are most favourite style for men such as: Larkee, Viker, Safado, Daron, Thanza, Tepphar, Koolter, Kooley, Shioner, Zanity, Zathan, Iakop, Thavar. And most favourite style for women are: Lowky, Louvelly, Cherock, Chinelle, Livy, Livier, Matic, Ronhoir, Satppy, Xeroz, Hi-vy, Getlegg, Grupee, Clushy.
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